---
title: "AIM RECAP: AI, Attention Spans & What Comes Next"
description: Adapting to AI and changing attention spans in marketing. Kurie offers innovative solutions to keep your message fresh and engaging in a rapidly evolving digital landscape.
---

[Kurie Blog ](https://kurie.us/blog)

# [AIM RECAP: AI, Attention Spans & What Comes Next](https://kurie.us/blog/ai-attention-spans-what-comes-next)

 Written by [Kristi Fickert](https://kurie.us/blog/author/kristi-fickert) | May 14, 2025 5:28:17 PM

Still processing all the insights from AIM 2025? Same here.

### **Themes That Kept Surfacing**

A few themes kept bubbling up in every session I sat in:

- 🔍 **Search is changing—fast.**
- 🤖 **AI is doing more than ever.**
- 🎯 **Attention is more valuable (and more fleeting) than ever.**

### **Stats That Stuck**

Here are a few stats that stood out:

- **25%** of search volume is projected to disappear by 2026 as chatbots, virtual agents, and AI summaries take over
- **10%** of Gen Z now prefers TikTok over Google for searches
- **1/3** of renters take 3–4 months from search to phone call, according to RealPage—timing is everything
- **40%** of on-site teams say they’d delegate resident communications to AI—meaning they’re overwhelmed and craving real support

### **Where Kurie Comes In**

If you’re relying on static ads or traditional paid search alone, you’re missing where your renters actually are:

- **The majority of streaming TV subscribers are on ad-supported plans**, meaning your ads are seen—and can’t be skipped
- **Kurie helps you show up when renters aren’t distracted** by ILS noise or side-by-side competitor ads
- **Ad fatigue hits at the 30-day mark**, so Kurie’s always-fresh, always-on video keeps your message relevant and visible

### **What This Moment Demands**

This new era demands more clarity, more creativity, and better attention capture. That’s exactly what we built Kurie to deliver.

### **Let’s Connect**

If you want to talk through what this shift means for your strategy, [book a demo](https://kurie.us/book-a-demo). We’re already helping marketers get ahead of it—and we’d love to help you too.

 

[View full post](https://kurie.us/blog/ai-attention-spans-what-comes-next)

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