Still processing all the insights from AIM 2025? Same here.
Themes That Kept Surfacing
A few themes kept bubbling up in every session I sat in:
- 🔍 Search is changing—fast.
- 🤖 AI is doing more than ever.
- 🎯 Attention is more valuable (and more fleeting) than ever.
Stats That Stuck
Here are a few stats that stood out:
- 25% of search volume is projected to disappear by 2026 as chatbots, virtual agents, and AI summaries take over
- 10% of Gen Z now prefers TikTok over Google for searches
- 1/3 of renters take 3–4 months from search to phone call, according to RealPage—timing is everything
- 40% of on-site teams say they’d delegate resident communications to AI—meaning they’re overwhelmed and craving real support
Where Kurie Comes In
If you’re relying on static ads or traditional paid search alone, you’re missing where your renters actually are:
- The majority of streaming TV subscribers are on ad-supported plans, meaning your ads are seen—and can’t be skipped
- Kurie helps you show up when renters aren’t distracted by ILS noise or side-by-side competitor ads
- Ad fatigue hits at the 30-day mark, so Kurie’s always-fresh, always-on video keeps your message relevant and visible
What This Moment Demands
This new era demands more clarity, more creativity, and better attention capture. That’s exactly what we built Kurie to deliver.
Let’s Connect
If you want to talk through what this shift means for your strategy, book a demo. We’re already helping marketers get ahead of it—and we’d love to help you too.