Kurie Blog

What Is RenterTV, and Why Is It a Game-Changer for Multifamily Marketing?

Written by Juli Loomis | Feb 10, 2025 11:32:54 PM

Standing out and connecting with your target audience is more challenging than ever. For multifamily marketers, the stakes are even higher. Reaching renters—a highly mobile and tech-savvy demographic—requires creative solutions that go beyond traditional advertising. That’s where RenterTV, a product from Kurie, comes into play.

RenterTV is a streaming TV advertising solution exclusively for the multifamily industry. Kurie’s RenterTV strategically targets zip codes within a 10-mile radius, focusing on audiences who frequently visit apartments. This precise approach ensures that your commercials are seen by renters who are actively searching, driving highly qualified traffic to your website.

The Power of Streaming TV Advertising

Streaming TV, also known as CTV or Connected TV advertising, is one of the fastest-growing channels in digital marketing. Unlike traditional TV ads, which cast a wide net to a broad and often uninterested audience, streaming TV ads are:

  • Highly Targeted: RenterTV ensures your ads reach only those in your desired geographic area, such as people living near your property or in areas with high renter populations.
  • Engaging and Unskippable: Streaming platforms typically don’t allow users to skip ads, ensuring your message gets seen in its entirety.
  • On-Demand: Ads appear while users are watching content they love, creating a seamless and impactful viewing experience.

Why RenterTV Is Perfect for Multifamily Marketing

RenterTV isn’t just about running ads; it’s about connecting with potential renters in meaningful ways. Here are some of the key benefits:

1. Reach Renters Where They Are

Today’s renters are streaming—not flipping through cable channels. With RenterTV, your property’s ads are placed directly in front of this engaged audience.

2. Localized and Targeted Campaigns

RenterTV maximizes the impact of your advertising budget by delivering your message to the right audience at the right time. Target viewers precisely by neighborhoods or ZIP codes, ensuring your ads reach those who matter most.

3. Visually Compelling Storytelling

Video is one of the most powerful mediums for storytelling, and RenterTV makes it easy to showcase what sets your property apart. Highlight your amenities, modern interiors, community culture, or nearby attractions in high-quality, professional video ads that leave a lasting impression.

4. Fair Housing Compliance

Navigating fair housing regulations is crucial in multifamily marketing. With RenterTV, your campaigns are designed to align with these guidelines, ensuring your message is inclusive and legally compliant.

5. Measurable Results

Unlike traditional TV ads, RenterTV provides detailed analytics, including impressions and engagement. These insights allow you to measure the success of your campaigns and optimize them for even better results.

Real-World Applications

Imagine promoting your newly built property. With RenterTV, you can:

  • Run ads highlighting your luxury pool, fitness center, and coworking spaces.
  • Target renters living in high-density urban areas who may be seeking quieter suburban options.
  • Track the number of people who viewed your ad and how often, giving you a clear picture of your campaign’s performance.

Or consider filling vacancies during off-peak seasons. RenterTV lets you craft seasonal campaigns that stand out, ensuring a steady stream of leads even during slower times.

If you’re in need of affordable, personalized, professional video, reach out to learn more about our Kurie Video services!

Is RenterTV Right for Your Property?

If you’re looking to:

  • Connect with renters where they spend their time,
  • Stand out in a crowded market,
  • Maximize your marketing ROI,

then RenterTV is the solution you’ve been waiting for. It’s more than just advertising; it’s a way to engage with renters in a format they trust and enjoy.

Ready to Transform Your Marketing Strategy?

At Kurie, we’re changing how multifamily properties connect with prospects. With RenterTV, you can take your marketing to the next level with impactful on screen storytelling. Let’s make your property the first choice for prospective renters in your area.

Contact us today to learn more about RenterTV and how it can benefit your leasing strategy.