Introducing Kurious Conversations: A New Series for Multifamily Marketers

What happens when smart marketers sit down for 15 minutes and talk honestly about the challenges we’re all facing?

You get Kurious Conversations.

We’re excited to launch a brand-new content series from Kurie designed to spark fresh ideas, share real experiences, and help multifamily marketers think a little differently about their strategies.

Hosted by Kristi Fickert, SVP of Growth & Marketing at Kurie, each episode features snack-sized, insightful conversation with industry leaders who are shaping how multifamily marketing evolves.

Something we all crave: Real conversations with real takeaways.

In every episode, we’ll tackle topics like:

• Emerging marketing channels
• Industry trends shaping renter behavior
• Creative campaign strategies
• Operational challenges marketers face every day
• Practical insights you can actually apply

Our goal is simple: help marketers feel smarter, more confident, and more equipped to try new ideas.

Because Kuriosity (sorry, I had to do it😉) isn’t optional. It’s essential.

Episode 1: How to Get Buy-In for New Marketing Ideas

In our first episode, Kristi sits down with Jillian Fikkert, VP of Sales & Marketing at Buckingham, to discuss a challenge every marketer faces:

How do you pitch new marketing ideas internally?

From streaming TV to emerging digital strategies, marketers are constantly discovering new opportunities. But before those ideas become campaigns, they usually have to pass through layers of approval—from internal teams to executives, asset managers, and ownership groups.

So how do you successfully introduce something new?

Kristi and Jillian unpack:

• How to vet new marketing strategies with your team first
• Ways to explain marketing concepts to non-marketers
• Why data storytelling matters when pitching ideas
• How to frame top-of-funnel marketing initiatives
• Why streaming TV is becoming a powerful new channel in multifamily

One of the most important takeaways from the conversation is that marketing success isn’t always measured in immediate conversions.

Many modern strategies—like streaming TV—focus on building brand awareness and staying top-of-mind with renters long before they’re ready to take action.

As Jillian explains, renters don’t always click immediately when they see an ad. Sometimes they remember it later and search on their own. That means marketers need to shift how they talk about attribution and success internally.

The conversation also highlights something many multifamily marketers feel but don’t always say out loud:

We’re entering a new era where our industry finally has access to the kinds of channels and creative opportunities that major consumer brands have been using for years. 

Multifamily marketing is evolving...and marketers who stay kurious will be the ones leading the way!

Watch Episode 1

More Kurious Conversations Coming Soon...

This is just the beginning.

Future episodes of Kurious Conversations will feature marketing leaders, industry innovators, and operators sharing their perspectives on everything from marketing technology to renter behavior.

Each conversation is quick, practical, and designed to give you at least one new idea you can bring back to your team.

Because the best marketers never stop asking questions!

Stay Kurious.