What Is ReTV and How Does It Work in Multifamily Marketing with Kurie?

At Kurie, we’re committed to providing the best solutions to redefine multifamily marketing. One of our standout offerings is ReTV: Streaming TV Site Retargeting. ReTV has proven its value as a powerful tool for reconnecting with prospective renters. Now, as part of Kurie’s suite of services, ReTV helps properties deliver highly targeted streaming TV ads to engage renters like never before.

ReTV: The Basics

ReTV leverages the power of site retargeting to deliver streaming TV ads directly to users who have previously visited your property’s website. It’s a sophisticated way to re-engage prospects, ensuring your property remains top-of-mind as they continue their rental search. ReTV works seamlessly alongside our RenterTV product, giving multifamily marketers two distinct and complementary ways to leverage streaming TV for maximum impact.

How ReTV Works

ReTV uses cookies and other tracking technologies to identify users who have interacted with your website. Once these users engage in streaming TV on popular platforms like Hulu, Roku, or Amazon Fire TV, they’ll see ads tailored to their previous interactions with your property. This highly targeted approach ensures that your messaging reaches renters who have already expressed interest, increasing the likelihood of converting them into leads or leases.

Why ReTV Is Essential for Multifamily Properties

1. Reconnect with Interested Renters: ReTV ensures that prospects who’ve visited your website continue to see your property’s messaging, keeping you top-of-mind.
2. Highly Targeted Advertising: By focusing on renters who have already interacted with your brand, ReTV minimizes ad spend waste and maximizes ROI.
3. Seamless Integration with Streaming Platforms: Reach renters where they spend their time, on popular streaming services, with ads that feel relevant and engaging.
4. Complementary Strategy: ReTV pairs perfectly with RenterTV, giving you the ability to target both new and returning prospects with precision.

A New Chapter for Multifamily

Kurie’s “Video First” approach emphasizes the importance of streaming TV and video solutions, making ReTV a cornerstone of our offerings. Whether you’re filling vacancies, promoting your amenities, or re-engaging past prospects, ReTV empowers your property to stand out in a competitive market.

Ready to Maximize Your Marketing Impact?

With ReTV, you’re not just running ads; you’re building meaningful connections with prospects who are actively looking for their next home. Contact us at Kurie today to learn more about how ReTV can revolutionize your marketing strategy and help you achieve your leasing goals.

Book your demo today!