You Don’t Need a Big Budget to Advertise Like Big Brands in Multifamily

You Don’t Need a Big Budget to Advertise Like Big Brands.

Every year, the Super Bowl reminds us why great advertising still works.

Long after the game is over, we remember the ads that made us laugh, made us emotional, or made us feel something about a brand. Not because they listed features or tried to say everything at once, but because they told a simple, memorable story.

For many multifamily marketers, those moments feel inspiring but out of reach. Super Bowl ads come with Super Bowl budgets, right?

Not anymore.

What Super Bowl Ads Get Right

The best Super Bowl commercials usually have one thing in common. They focus on a single idea.

They tell a story viewers can follow.
They create an emotional connection.
They make one clear point and let it land.

That approach works just as well in multifamily marketing.

Renters don’t make leasing decisions based on one ad or one visit. And they don’t remember communities because of long lists of amenities. They remember how a place makes them feel and whether they can picture their life there.

Why Streaming TV Changed Everything

Traditional TV advertising used to be expensive, broad, and hard to measure. Streaming TV has completely changed that equation.

Today, most households watch TV through streaming platforms, many of which are ad-supported. That shift has created more ad inventory, lower costs, and better targeting options, making TV advertising accessible to multifamily marketers for the first time.

Instead of hoping the right person happens to be watching at the right time, Streaming TV allows communities to show up where renters are already spending their time, on the biggest screen in their home.

Turning Big-Brand Strategy Into Something Multifamily Can Actually Use

In our newest on-demand webinar, Kristi Fickert sits down with Karen Zapkowski of Town Properties to talk through what this shift really means for multifamily marketing.

This is not a theoretical conversation. It’s grounded in real experience, real campaigns, and real lessons learned along the way.

Together, they cover:

• Why emotional storytelling consistently outperforms feature-heavy ads

• How focusing on one core message makes your marketing more memorable

• Why repetition matters when renters take weeks or months to decide

• How Streaming TV fits into the renter journey without requiring massive budgets

You’ll also hear firsthand how these strategies are being used at actual communities and what marketers learned once they put them into practice.

A Practical Place to Start

Trying a new channel can feel risky, especially when leadership wants clear answers and quick results.

That’s why the webinar also walks through a low-risk way to get started with Streaming TV by focusing on renters who have already visited your website. By retargeting warm audiences with Kurie ReTV®, communities can reinforce their story, stay top of mind, and build familiarity without stretching budgets or resources.

It’s a practical first step that allows teams to learn, optimize, and grow from there.

Watch the Webinar On Demand

This webinar is for anyone curious about Streaming TV or taking a few creative lessons from the big brand playbook. 

The webinar is available on demand beginning February 12 so you can watch it on your own schedule!

You don’t need a Super Bowl budget to advertise like big brands. You need one clear story and a smart way to repeat it where renters are already watching.

➡️Register here to watch!